Link building is an important tactic for any blogger or digital marketer looking to improve their website’s online visibility. The problem is that many people find link building to be difficult and time-consuming.
In this blog post, we’ll share some of the best easy link building strategies that you can use to get started. So whether you’re a beginner or an experienced pro, read on for some helpful tips!
7 Best Easy Link Building Strategies For SEO Success
When it comes to search engine optimization (SEO), link building is an essential strategy. By acquiring high-quality inbound links and improving your link profile, you can increase your website’s authority, drive traffic to your site, and improve your search engine rankings.
Here we’ll discuss seven of the best easy link building strategies that you can use to improve your SEO.
1. Publish High-Quality Content:
One of the best ways to build links to your website is to publish high-quality, original content. By creating informative blog posts, helpful how-to guides, and insightful articles, you can attract the attention of other website owners and earn links naturally.
And this doesn’t just mean writing great content, it also means making sure your content is well-designed, easy to read, and shareable. Be sure to include engaging images, infographics, and videos to make your content more visually appealing and easy to share.
2. Create Data-Driven Content:
If you want to really stand out from the crowd and earn high-quality links, create data-driven content. This type of content is based on extensive research and data analysis, and it usually provides readers with actionable insights.
Data-driven content is often more comprehensive and authoritative than other types of content, making it more likely to earn links from high-quality websites.
3. Guest Blogging:
Guest blogging is another great way to build links to your website. By contributing articles to other websites in your industry, you can reach a new audience and earn high-quality backlinks.
Just be sure to focus on quality over quantity when guest blogging. It’s better to contribute a few well-written articles to high-quality websites than to publish a large number of articles on low-quality sites.
4. Broken Link Building:
Broken link building is a link building strategy that involves finding and fixing broken links on other websites. This is a great way to earn links because it provides website owners with valuable resources and helps improve the user experience.
To find broken links, you can use a tool like Check My Links. Once you’ve found some broken links, reach out to the website owner and let them know. Then, offer to provide a working link to your website as a replacement.
5. Resource Page Link Building:
Resource page link building is a strategy that involves finding websites that list helpful resources in your industry. You can then contact the website owner and ask to be included on the resource page.
This is a great way to earn high-quality backlinks because you’re only targeting websites that are already linking to similar content.
To find potential resource pages, you can use a tool like Google Search Console. Simply enter a search query like “your keyword + resources” and you’ll get a list of websites that rank for that term.
6. Paid Promotion:
Paid promotion is a link building strategy that involves paying other websites to feature your content. This can be done through sponsored posts, banner ads, or directories.
Paid promotion is a great way to earn high-quality backlinks quickly. However, it’s important to only use this strategy if you’re confident in your ability to create great content that will appeal to your target audience.
7. Link Reclamation:
Link reclamation is a link building strategy that involves finding and claiming unlinked mentions of your website. This can be done by searching for your website on Google, social media, or other websites. Once you’ve found an unlinked mention, reach out to the website owner and ask them to add a link.
Link reclamation is a great way to earn backlinks from high-quality websites. However, it can be time-consuming, so it’s important to only focus on reclaiming links from websites that will drive traffic to your website.
8. Infographic Link Building:
Infographic link building is a strategy that involves creating and promoting infographics. This is a great way to earn backlinks because infographics are often shared and linked to by other websites.
To create an infographic, you’ll need to come up with an interesting and visually appealing concept. Once you have your concept, you can use a tool like Canva to design your infographic. Once your infographic is complete, promote it through social media and other channels.
Some Common Link Building Mistakes That People Make
While building links is an important part of SEO, there are some common mistakes that people make that can actually hurt their ranking. Here are some of the most common link building mistakes:
1. Not Diversifying Your Link Sources
If all of your links come from the same source, Google will view this as a red flag. You want to have links come from a variety of sources, including social media, other websites, and guest blogging.
2. Linking To Low-Quality Websites
If you link to a website that is not high-quality, Google will lower the quality of your own website in its search rankings. Make sure that you are only linking to websites that are relevant and have high-quality content.
3. Buying Links
Never buy links! This is a surefire way to get your website penalized by Google. If you want to build links, do it organically through guest blogging or other methods.
4. Not Using Anchor Text:
Anchor text is the clickable text that people see when they are on a website. When you are building links, make sure to use anchor text that is keyword rich and relevant to your website.
5. Not Tracking Your Links:
It’s important to track the links that you build so that you can see which ones are working and which ones are not. By using a tool like Google Analytics, you can track where your website traffic is coming from and see which links are providing the most value.
Building links is an important part of SEO, but it’s important to avoid common mistakes that could hurt your ranking. Make sure to diversify your link sources, link to high-quality websites, use anchor text and track your links so that you can see which ones are working.
After reading this article, we hope that you now have a better understanding of link building and a few easy link building strategies. Link building is an important part of SEO, but it’s important to avoid common mistakes that could hurt your ranking.