Do you know what is keywords cluster? Do you even know what a keyword is? Did you know that almost half of all Google searches are four words or longer? That’s a lot of traffic potential left on the table if you’re not using long-tail keywords in your SEO strategy.
Well let me tell you, it is a technique used by SEO professionals to find related keywords that they can target on their website.
And if you are one of those intellectual professionals, you would know that to achieve the best results, you need to constantly be testing new methods and strategies, and keyword clustering is a technique that can boost your site.
By finding these related keywords, they can improve their site’s ranking on search engines and bring in more traffic. So, how do you go about finding these keyword clusters? Keep reading to find out!
Table of Contents
Some Basics Regarding Keywords
Since this article is written carefully so it can cater to almost all types of readers, we will first start with the basics. If you already know about keywords and keyword research, feel free to skip ahead to the next section.
A keyword is simply a word or phrase that someone types into a search engine when they are looking for something on the internet. For example, “shoes” would be a keyword.
Keyword research is the process of finding and selecting keywords that are relevant to your website. The goal of keyword research is to find keywords that will bring in traffic to your site.
There are a few things to keep in mind when doing keyword research
- The relevance of the keyword to your site.
- The search volume of the keyword.
- The competitiveness of the keyword.
Relevance is self-explanatory – you want to choose keywords that are relevant to your site. If you sell shoes, then you obviously wouldn’t want to target the keyword “cars”.
Volume Of Keyword
Search volume is the number of times a keyword is searched for in a given period of time. The higher the search volume, the more traffic potential there is for that keyword.
Competitiveness Of Keyword
Competitiveness is how difficult it would be to rank for a given keyword. If there are already a lot of sites ranking for that keyword, then it will be more difficult to rank for it yourself. However, if there are not many sites competing for that keyword, then you have a better chance of ranking for it.
Now that we’ve gone over some basics, let’s move on to the main topic – keywords clustering!
What Is Keywords Clustering?
Keywords clustering is simply finding groups of related keywords that you can target on your site. These clusters of keywords are often called “semantic keyword sets” or “search themes”.
For example, let’s say you sell shoes. Some potential keyword clusters could be
- Women’s shoes
- Men’s shoes
- Children’s shoes
- Athletic shoes
- Dress shoes
- Casual shoes
As you can see, these keywords are all related to each other. By targeting these keyword clusters on your site, you can improve your chances of ranking for them in search engines.
There are a few different ways to go about finding keyword clusters. The first is to use a tool like Google AdWords Keyword Planner. This tool will show you groups of related keywords that people are searching for.
Another way to find keyword clusters is to use a tool like Google Trends. This tool lets you see how popular certain keywords are over time. You can also use it to compare the popularity of different keywords.
Finally, you can also just use your own brain power, even though it’s quite underrated, it can do wonders if you use it correctly, Think about the different types of keywords that people might use when searching for your site. Try to come up with as many different keyword clusters as you can.
Once you’ve found some potential keyword clusters, the next step is to start targeting them on your site. There are a few different ways to do this:
Usage Of Keywords In Your Titles And Descriptions
Make sure to use your keywords in your title tags and meta descriptions. This will help improve your click-through rate from the search results.
Usage Of Keywords In Your Content
Use your keywords throughout your content, but don’t go overboard. A good rule of thumb is to use them 1-2% of the time.
Creating Separate Pages For Each Keyword Cluster
One effective way to target keyword clusters is to create separate pages on your site for each one. This lets you really focus on each keyword cluster and gives you a better chance of ranking for them.
The important thing is to be creative and think outside the box. There are a lot of different ways to target keywords on your site. The more you experiment, the better results you’ll get.
So there you have it – everything you need to know about “What is keyword cluster?” By using this technique, you can improve your chances of ranking in search engines and bring more traffic to your site. So what are you waiting for? Get started today!
As always, if you have any questions, feel free to leave a comment below, I would be happy to help!